NYC clothing brand Nom De Guerre never dissapoints – They always seem to have a perfectly thought out vision for their collections, and they always execute with surgical precision.
Spring 2010 sees them looking at men’s fashion through an Urban Combat prism – and it consists of desirable camouflage looks, fitted wovens in basic hues, lightweight army-channeling outerwear and much more.
Photographer Dan Martensen also does a commendable job distilling the collection into palpable and appealing imagery.
See the entire lookbook here.





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19. January 2010 at 2:20 pm
I failed to realize Nom de Guerre was a NYC brand, I thought they were from the UK. Interesting to learn this info. Great shot.
19. January 2010 at 2:24 pm
They never disappoint – you said it right.