Tag Archive | "Magnus Carlsen"

Magnus Carlsen X Liv Tyler: G-Star Raw Fall 2010 Campaign (Chess meets Fashion)

Friday, July 9, 2010

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In an interesting marketing move, the good folks at G-Star recruited Chess maestro Magnus Carlsen to star opposite Liv Tyler in their latest ad campaigns. On the surface, I’m not really sure how a chess prodigy works with a denim brand but somehow, in the deep nether regions of my brain, it makes perfect sense. [...]

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